AI training for marketing & sales

More efficient, creative & data-driven work with artificial intelligence

From smart automation to creative content creation - AI is revolutionizing marketing & sales. In this training course, you will learn how to use AI to generate leads more efficiently, create personalized campaigns and make data-driven decisions.

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Work more efficiently with artificial intelligence

AI is more than just a buzzword - it is fundamentally changing our everyday working lives. In this training course, you will learn how to use AI tools to work more productively, speed up creative processes and automate repetitive tasks.

Our agenda: What you can expect from the
AI training course

Current State of AI

Where do we stand today? A classification of AI between NLP, Machine Learning, AGI & Co. - with current scorings from o3 and other research institutions.

AI-supported creativity & efficiency

From Perplexity for research to Midjourney & FLUX for image generation to AI avatars with Heygen or Elevenlabs for audio projects - we show you the best tools for your everyday work.

Prompting & AI interaction

Communicate correctly with AI: Learn proven prompting frameworks and techniques for better results.

Practical use cases

Individual use cases from your day-to-day work - customized AI solutions for your company.

Contents

Best practices for direct application. Optionally with individual focus and use of your use cases.

Groups

Suitable for beginners and advanced students, optimal group size between 3 and 10 participants.

Locations

Remote, in-house at your location or in our training room in Cologne.

Dates

We can guarantee a prompt implementation. Your training will usually take place on your preferred date.

Duration

The training lasts a total of 8 hours. The division into two units is flexible for remote training.

Price

Price on request, as this depends on the training location and requirements.

Wondering how you can use AI tools in marketing and sales? That's what awaits you in taod's AI training:

AI-supported market analysis & lead generation

Perplexity & Co. for in-depth research
Automatic lead scoring systems with AI
AI analytics for targeted prospecting

Boosting content & creativity with AI

Midjourney & FLUX for high-quality image generation
Copywriting optimization with AI
AI avatars with Heygen & audio projects with Elevenlabs

Personalized marketing & sales automation

Chatbots & AI assistants for customer interaction and sales

Prompting for marketing and sales

Effective prompts for advertising copy, ads & sales sequences
Frameworks for better interaction with AI tools

AI in practice. Use cases from your day-to-day work

Individual use cases for your company
Immediately implementable strategies for more efficiency & scaling

"The workshop gave our team really good insights into how we can use artificial intelligence in our day-to-day work. The practical examples that we were able to apply directly to our own tasks were particularly helpful. The training was super easy to understand - both for beginners and for those who already had some experience with AI."

Amandine Michel
HR Development Manager
Carl Remigius Fresenius Education Group